Website Design
A Necessity for Our Online World Today
In this day and age, nearly everyone uses Google to find information - even Chat GPT. So, if you don't have a website, people who want your services have a much harder time finding out about you, and learning about your business.
A website informs potential customers and establishes trust with them. They can read about your passion and be inclined to obtain your services.
SEO (Search Engine Optimization)
A Way for your Website to Be Found
Amongst millions of websites, sometimes finding your website can be like finding a needle in a haystack. SEO targets keywords that people put into the search bar on Google - specifically ones relating to your services - and makes your website show on the top page (rather than the second, third or twentieth page).
Because let's face it, most people don't look past the first page on Google.
Google Business Profile (GBP)
Your Online Storefront
A Google Business Profile is the first thing people see when the look up your business. It's like having an online storefront. It shows your business details (name, address, phone number, hours, services, reviews, posts) and website if you have one.
A GBP is also what people see when they put in your name on Google Maps.
Social Media
Staying Connected Online
Most people have at least one social media account (namely Facebook, Instagram, or YouTube). Since the world is dominated by social media, it's important to have some sort of a presence there, otherwise your business can, once again, be lost amongst other competing companies.
Some companies even use social media instead of having a website.
Google & Social Media ADS
Quick fix for temporary results
If you want leads right away, ads are great. You can target a wide range of people (Facebook especially can target specifics like age, gender, etc). If you want to get your services in front of certain groups of people, and quickly, then ads are the way to go. Once you stop paying for ads, your lead generation stops too.
